“We decided to refocus on a qualitative distribution : proximity & fashion” Interview with Stéphane Raud, founder of the brand.
Ippon Vintage, a women shoes brand, was founded in Nantes in 2010 by Stéphane and Chloé. In September, its first concept store will open in the charming “ quartier des olivettes”, and will offer its complete range and other fashion & accessories brands.
Stéphane RAUD, one of the co-founders, decided to make a shift and refocus the distribution of the brand based on proximity & quality: “We want to create a sincere and reliable relationship with our retailers: choose those that fit our environment and value our collections. We also decided to stop working with major e-commerce groups. It’s a choice. The marketplace system they want to set up globally, is not a solution for a brand, like us.”
In january 2019, seduced by the new services of FASHOP, the founders subscribed the solution : 100%PROSPECT (PSM 6.2). The 3 exclusive representatives of the brand have been seduced by this instinctive, easy, efficient business development tool. “This service has an extraordinary performance. Our sales representatives found it very useful in cities or small towns they did not know. Today, we use it also to manage our customer file with accuracy. ”
On top of the prospection solution, it is also the emailing service that seduced the team. With a prospect file (ready-to-wear & shoes stores )of nearly 3 300 addresses in France, the emailing campaign were very successful: “We had sent an email to our database before the show in january. The opening rate was excellent, and this concretely made us gain 6 new customers. A single order pays for the cost. So, that’s great ! “.
In September, Ippon Vintage will be present at Who’s Next and at the Tuileries, happy with its target customers well-informed, and a simplified emailing system for the team.
AND ITS COLLECTIONS ?
Ippon Vintage develops collections definitely, feminine, with a “french touch”, exclusive and colorful. Imagined in Nantes, the shoes are all manufactured by factories of the European Union (Italy, Spain, Portugal, France) according to their specificities and their techniques of construction. The leathers used, often exclusive, come mainly from Italy, but also from Spain or Portugal.
We invite you to visit IPPON VINTAGE at the upcoming exhibitions and discover their collections online at www.ipponvintage.com
And for more information on FASHOP services, contact us!